I created this logo for a local baseball team named Unleashed. The
brief was fairly simple, they wanted a logo that looked heroic, epic and
powerful in the shape of an U. The colors were previously picked out from their jerseys. I did over 60 initial designs and pitched them 15 options + different layouts to accompany them.
I've always been told by teachers and other professionals to only do 3
to 5 thumbnails and show those to the clients, but I feel that I need to
put down the bad ideas on paper before the good ones come out. It was a
though process but I learned a lot. Good luck this season Unleashed!
Update: The team just sent me a picture of the hat! It turned out beautifully!
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